Jake Fagan, Eco Latino
On Friday, February 17, 2012, the Prime Osborn Center held Jacksonville Auto Show 2012. Among the wide range of vehicles that were on display, GM highlighted the Chevrolet Sonic, Cadillac ATS, and Chevrolet Camaro SS Convertible. General Motors is very proud of the strong turn around they have displayed since the troubles they faced is 2008. Today GM’s net income is nearly 3 billion dollars. But what they’re doing goes beyond the money.
More than any other car company, GM prides itself on diversity. Because of Eco Latino’s ties to the Hispanic Chamber of Commerce, EcoLatino was invited to a luncheon with other groups that have helped GM to attain the reputation they have today. Among the many groups present, one stood out in particular. General Motors with USO held a baby shower for expecting military mothers to enjoy. (Click here to view the video) The moms got to try out many newly released cars including the Suburban, Volt and Cruze. The mothers expressed their approval, commenting on many of the vehicles’ space, which they said would be used for baby carrying and diaper transporting.
Araba Dowell, the Group Manager of GM Southeast Communication, expanded on what GM is doing to reach the Hispanic community not only in the United States, but also around the world. She said they’ve hired an agency in New York to “…help take on the market in a more engaging and compelling way. “ She also mentioned that they are here to serve the community, and that they have taken such steps as to advertise in Spanish. “We are active with Hispanizied, and often work with Hispanic Chambers of Commerce to get an idea of the community so we can serve them better.” It is clear that GM is taking the Hispanic Community very seriously. “The Hispanic Market is a crucial market for us,” she concluded.
The Jacksonville Auto Show is being held at the Prime Osborn Convention Center, from Feb 17-19th